The veterinary oncology center will allow Entest to vertically integrate pet care, capturing revenue normally lost to outside facilities. There is a perceived dynamic relationship between the veterinary clinics and the veterinary oncology center. Veterinary clinics typically serve as general practice facilities, which normally refer cancer treatment to specialized Veterinary Oncology Centers. Entest BioMedical Inc. intends to establish or purchase its own Veterinary Oncology Center to service patients from veterinary clinics owned by Entest. This places Entest in a position of not only developing products but controlling the distribution channel as well. It is the Company's goal to become the "Cleveland Clinic" of Veterinary Oncology adhering to their "Pets first" company motto.